Effective Date: October 26, 2021
Verto Inc. (referred to in this Policy as “Verto”, “us”, “we”, “our”, or “Company”) operates Verto.Health, GoVerto.com, Verto.ca and SafePatientFlow.com website domains, Vertoflow.com, VertoEngage.com, Vertohub.com, Vertoclinic.com, RightPathflow.com, and MindMergeApp.com web portals, MindMerge Application Software and Verto Flow mobile application software (collectively referred to as “Services”). Verto is a service provider to health care organizations. We do not collect any Personal Information (as defined below) directly from individuals. Verto is committed to maintaining the confidentiality, integrity and security of any Personal Information about our customers and the information they provide while utilizing our services.
What is Personal Information?
Personal information is information about an identifiable individual, either alone or when combined with other information (“Personal Information”). Personal Information includes, for example, personal health information such as biometrics, health history, clinical notes, treatment plan and medical imaging.
COLLECTION OF PERSONAL INFORMATION
Patient Data: Verto does not collect Personal Information directly from patients. As a service provider to health organizations, hospitals and health care providers, through the use of our Services, collect and store Personal Information on our platform. This patient data is not owned or controlled by us.
Usage Data: Verto may collect information that your browser sends whenever you visit our website or when you access our Services by or through a mobile device (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address, browser type, browser version, language and time zone preferences, operating system, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.When you access our Services with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
Examples of cookies we use:
Session Cookies: We use Session Cookies to operate our Services.
Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
Security Cookies: We use Security Cookies only for securing your login sessions
Advertising Cookies: Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.
Other Data: You may send electronic information or physical documentation to us in the following forms: messages or transaction information relating to your interactions with your clients and/or patients in accordance with requirements with applicable privacy law, receipts, personal data in text and picture form; and other subscriber-generated content provided to us in the normal course of your use of the Services, including but not limited to posts, profiles, comments, suggestions, forwarded messages, feedback information, usage information, transaction information and traffic data (as defined below).
USE AND DISCLOSURE OF PERSONAL INFORMATION
Verto will not use or disclose Personal Information for purposes other than the identified purposes of the Services. We will not rent, exchange or sell Personal Information in any way.
General use: We may use your Personal Information for various purposes, including to:
- provide and maintain our Services;
- notify you about changes to our Services;
- allow you to participate in interactive features of our Services when you choose to do so;
- provide customer service and support, administrative messages, resolve disputes, and troubleshoot problems including helping third-party service providers fulfil their functions;
- gather analysis or valuable information so that we can improve our Services;
- monitor the usage of our Services;
- detect, prevent and address technical and security issues;
- fulfill any other purpose for which you provide it;
- carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.;
provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information;
- comply with legal or regulatory requirements;
comply with other lawful purposes under applicable privacy laws.
We may also use Personal Information for other purpose for which we will obtain your consent or provide you with notice in advance.
Third-party disclosure: We may share your Personal Information with third-party service providers who help us to run our operations or to otherwise fulfill your request or as required by law. Our service providers are restricted from using your Personal Information in any way other than for the service they are providing. We make best efforts to ensure that such third parties maintain reasonable and appropriate safeguards and we utilize our best efforts to ensure they sign confidentiality agreements or have similar confidentiality requirements included in their standard agreement.
Sale of business: In the event that Verto, or all or a portion of our business, or one or more of its divisions, is acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation, liquidation or another similar transaction, your Personal Information shall be one of the transferred assets.
Retaining information: Unless otherwise specified in a Statement of Work (“SOW”) or other contract, we may retain your Personal Information while you have an account with us and thereafter for as long as we need it for purposes not prohibited by applicable laws and subject to the provisions in our Terms. This data may be retained for ten (10) years from its creation (the “Archival Term”). If you require your Personal Information or other content loaded into the Services (the “Client Data”) to be retained for any period following the Archival Term, there must be a new contract explicitly stating such time, in accordance with the Master License Agreement. Local backups will be retained for a period of six (6) months.
Legally compelled disclosures: Notwithstanding the foregoing, Verto reserves the right (and you authorize Verto) to share or disclose your Personal Information when Verto determines, at its sole discretion, that the disclosure of such information is necessary or appropriate:
to investigate or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, our users, or others;
to prevent prohibited or illegal activities; or
when required by any applicable law, rule, regulation, subpoena, or other legal process.
DE-IDENTIFIED OR AGGREGATED DATA
Verto may collect, use and share de-identified and aggregated data such as the websites and pages our customers visit within our Services, for research and analytical purposes and/or to improve the user experience on our website.
Aggregated data may be derived from your Personal Information but is not considered Personal Information in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as Personal Information which will be used in accordance with this Policy.
We will retain any and all Personal Information that we are required to retain under any applicable laws and regulations for the full length of time required under those laws and regulations. We may retain de-identified or anonymized information for as long we deem necessary and in accordance with the terms of this Policy. Businesses may terminate their account by providing written notice through the Services or by email [email protected] Individuals who wish to have their Personal Information removed from Services may send their request to [email protected]
We take your privacy very seriously and we are committed to safeguarding Personal Information in our custody and control.
- providing reasonable physical and electronic safeguards with regard to the storage of Personal Information as set out in our Master License Agreement;
- limiting access to your Personal Information to those employees or contractors who we reasonably believe need to come into contact with Personal Information to provide products or services to you or in order to do their jobs; and
- governing employees and other contractors by strict standards and policies to ensure that Personal Information is secure and treated with the utmost care and respect.
In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we may notify you by the email address registered to your account.We will never send email messages to customers requesting confidential information such as passwords, credit card numbers, or social security or social insurance numbers. Do not act on any such emails as you may compromise your Personal Information by replying or by following links to a fraudulent website.
Please note that no data transmission over the internet or otherwise can be guaranteed to be completely secure. As a result, while we strive to protect your Personal Information, we cannot warrant the security of any information you transmit to us, and you do so at your own risk.If you have a security related concern, please contact us at [email protected] We will work closely with you to ensure a quick and personal response to your concerns.
CONSENT AND PRIVACY SETTINGS
ACCURACY OF INFORMATION AND INDIVIDUAL ACCESS
We rely on you to ensure that the Personal Information you enter into the Services is as accurate, complete and up-to-date as necessary for the purposes for which it is intended to be used. You may make changes or corrections to your Personal Information at any time. You may review or update your Personal Information by clicking your settings tab in your business dashboard or in the menu located within your personal profile.When updating your Personal Information, we may ask you to verify your identity before we can act on your request. Unless required by law, we may reject requests that are unreasonably repetitive, require disproportionate technical effort, risk the privacy of others, or for other legal bases as the case may be.
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